The inaugural edition of the Brussels Motor Show was held in one of the city’s largest public parks, Jubelpark in 1902. The event has been held annually since then except for several hiatuses because of the World War I, World War II, and Expo 58 (Brussels World’s Fair). It has changed several venues and is currently held in Brussels Expo (Heysel Plateau).
The European Motor Show Brussels is one of the largest events of its kind in Europe, attracting over 400,000 visitors and almost a hundred exhibitors every year. It showcases both world and European premieres. Unfortunately, it often overlaps the North American International Auto Show, and some brands prefer to showcase their new cars in Detroit. Nevertheless, the Brussels Motor Show still has plenty to offer.
Like most other auto shows, the European Motor Show Brussels has industry/press days and public days. As one of the first automobile shows of the year in Europe, it presents a wide array of local and foreign cars, including premieres, concept cars and prototypes.
The show features leading car manufactures from across the globe including Volkswagen, Opel, Audi, Škoda, Bentley, Porsche, Ferrari, Lamborghini, BMW, Peugeot, Renault, etc. Motorcycle brands are presented too, among them are Vespa, Ducati, Harley-Davidson, Yamaha, and Kawasaki.
The European Motor Show Brussels is presented by FEBIAC (Fédération Belge de l’Industrie de l’Automobile et du Cycle / Belgian Federation of Automobile and Motorcycle Industries). The organization focuses on representing the interests of Belgium-based manufacturers, importers and suppliers in all areas of road transport at national, European and global levels.
