The inaugural Swiss Motor Show was held in Geneva in spring 1905. The event was organized by Paul Buchet, Albert Vassali and Jules Mégevet. Geneva’s first auto show was a definite success, welcoming 59 exhibitors and more than 17,000 visitors. The second edition also took place in Geneva, but Switzerland’s third national auto show moved to Zurich.
The third edition of the show was followed by a hiatus that lasted for 15 years. The 1923 show took place in Geneva where it has been held ever since. The event want from national to international in 1924 and began to achieve global renown a decade later. The show went on another hiatus during World War II and came back in 1947, welcoming 305 exhibitors. Since then, it has become one of the world’s most significant car shows as well as the only major motor show in Europe that takes place every year.
Unlike the auto shows in Detroit, Tokyo, Paris and Frankfurt that focus on promoting their national products, the Geneva International Motor Show is a truly international event that aims to provide a comprehensive view of new trends, offers and technologies in the automotive industry. Switzerland’s motor show is traditionally regarded as the most level playing field for the world’s car producers because the country lacks a well-developed automotive industry of its own.
The Geneva International Motor Show is organized by the International Organization of Motor Vehicle Manufacturers (Organisation Internationale des Constructeurs d’Automobiles, OICA). It is held at Geneva Palexpo, a large convention center located next to Geneva Airport. The exposition showcases both production cars and concept cars by leading car manufacturers from all over the world.
The show is divided into several sections. They include Motor Cars (including alternative powered cars and electric cars), Refined Cars and Concept Cars, Accessories and Parts, Original Equipment Manufacturers, Workshop Installations, Miscellaneous Products and Services, and Animations/Attractions. The show lasts for 10 days and is open to the general public.
