The Brazilian automotive industry competed with other Latin American ones till the 1960s. But then it had two consecutive jumps that have made it a regional leader and one of the world's leading car manufacturers. Inauguration of a motor show in São Paulo was one of the first signs of its development. The first Brazilian care was produced in 1956, and merely four years later the country's automotive industry already needed a place to showcase its products.
The São Paulo International Motor Show has been growing consistently since its inception. It became an international event in 1990 and by now has become the fourth largest motor show in the world that features both production cars and concept cars. The event is known for its huge contribution to the Brazilian economy.
The São Paulo International Motor Show is held every October or November. It is a meeting place for car lovers from all over the world which provides an experience of technology, safety, functionality, and luxury. The exhibitors include all car brands marketed in Brazil which showcase their latest products. The show features more than 500 vehicles, about 150 launches and 100 hours of entertainment. It attracts over 750,000 attendees every year.