Family, Love and Fidelity Day in Russia Date in the current year: July 8, 2024

The idea of creation of the holiday was supported by the deputies of the State Duma (the lower house of the Federal Assembly of Russia, which is a main legislative body). The holiday was established on March 26, 2008 and appointed on July 8.

Then-first lady of Russia Svetlana Medvedeva was one of the main initiators of popularization of this holiday. It was her, who created the symbol of the holiday, a chamomile. Her symbol was supported and adopted by the organizing committee.

A special medal For Love and Fidelity was established in 2008. It's annually awarded to couples, who together lived their life in a marriage for more that 25 years and had a positive experience in raising of children.

This holiday is very often called an alternative celebration of St. Valentines' Day.