Important Dates for FBA Sellers

Important Dates for FBA SellersSeasoned FBA sellers know that the sales boost, traditionally, occurs on the eve of annual and national holidays, religion-related celebrations, and specific occasions (like Black Friday). The shopping craze at this time reaches unbelievable heights. Customers, literally, scoop up everything off the shelves. Thus, vendors should plan their Amazon calendars in advance not to stay overboard, watching how competitors’ sales grow exponentially.

If you want to benefit from peak shopping dates in full, you need to manage your inventory wisely. Fulfillment by Amazon (FBA) is a proven solution to maximize the effectiveness of a trading cycle. Sellers don’t need to bother themselves with packaging, storing, and shipping routines. They can use the service and instead focus on more important things like brand promotion. Besides, Amazon FBA removal fees are reasonable enough. You only pay a modest charge, and Amazon will do the rest.

Peak Shopping Dates for FBA Sellers

High season on Amazon is a perfect time for vendors to boost their productivity and increase sales dozens of times. Of course, it’s hard to keep all holidays in your head, but you can mark the following dates in your FBA agenda not to miss significant events!

Mark These Days in Your Calendar:

  • January 1 – New Year’s Day
  • February 14 – St. Valentine’s Day
  • March 8 – International Women’s Day
  • May 9 – Mother’s Day
  • June 20 – Father’s Day
  • July 4 – Independence Day (USA)
  • Mid-August – Pre-School season
  • September 6 – Labor Day
  • Mid-October – Chinese New Year shopping season
  • October 31 – Halloween
  • November 25 – Thanksgiving Day (USA)
  • November 26 – Black Friday
  • November 28 – the start of Hanukkah week
  • December 24-25 – Noel/Christmas
  • December 31 – New Year’s Eve

Important Tips for Amazon Traders

Now, when you know Amazon’s peak shopping dates, we want to share some useful tips that will help you increase sales amid the hot season.

Plan Send-in Dates in Advance

It’s not enough to know the top dates for FBA vendors. The most crucial is to schedule send-in days in advance. In other words, if you send your inventory too late, it will just not arrive at Amazon in time. As a result, you miss the peak events, and your goods will be ‘put on the shelves’ till better times. Thus, start planning deliveries ahead. The winning strategy is to prepare shipment two or three months before grand events.

Improve Product Presentation

The grand sales season sparks huge competitiveness on the market, making Amazon vendors search for practical tools to outrun competitors. The proven way to stand out from the crowd is to hook buyers’ attention with catchy titles and product descriptions. Spice your titles with related keywords to enhance their visibility. And don’t forget about eye-catching visuals to present your products in the best way ever!

Smarty Manage Your Inventory

If you want to fasten sales and order-running cycles, you need to apply additional tools to administer your inventory on Amazon. One of such tools is auto repricer. Using such software, you don’t have to adjust prices manually because all your goods will be mass-repriced in a couple of clicks. Another working tactic is to provide qualitative and in-time customer support to buyers and ask them for reviews to raise your product rating to five stars.

Enhance Your Social Media Activity

Social networks can help you spur your Amazon sales a couple of times. Use Facebook and other social platforms to publicize your brand among a vast community of friends and followers. Don’t forget to share advertising posts ahead of BIG dates to let more people know about your hot offers ahead of upcoming holidays.

Final Thoughts

When you know peak shopping dates on Amazon, you can drive sales on the platform all year round. Just mark all grand events in your FBA calendar and plan inventory send-in days in advance. Thus, you won’t miss hot trading seasons, and your goods will always be selling like hotcakes.