The Sensation festival was organized by the Dutch entertainment and medium company ID&T founded by brothers Duncan and Miles Stutterheim. The first edition of the festival was held at the Amsterdam ArenA. It attracted 20,000 visitors (the festival originally did not sell out but the media announced that it was sold out to spur interest).
Some years later, the event split into two editions: Sensation Black and Sensation White. Sensation White focused on trance music, while Sensation Black was dedicated to “darker” music genres, like hardcore and hardstyle. Both events had a dress code. At Sensation White, attendees were required to dress in white (its official slogan was “Be part of the night, dress in white”) and the color of choice at Sensation Black was, obviously, black.
In 2008, both events were renamed. Sensation White became simply Sensation, while Sensation Black is now known as BLACK. Moreover, ID&T expanded Sensation to other countries. What began as a one-off event, is now a global phenomenon that takes place in many countries across the globe. Over the years, sensation has been hosted by Belgium, Romania, Thailand, Germany, Denmark, Canada, Russia, Japan, the United Arab Emirates, Mexico, the United Kingdom, Chile, Brazil, and other countries.
Sensation used to be a trance festal, but in later years it has become a house event. Notable DJs that have appeared at the festival include Afrojack, André Tanneberger, Armin van Buuren, Carl Cox, Chuckie, Dada Life, Darren Emerson, David Guetta, DJ Jean, Dimitri Vegas & Like Mike, Erick E, Erick Morillo, Felix Da Housecat, Ferry Corsten, Fedde Le Grand, Hardwell, Johan Gielen, Judge Jules, Laidback Luke, Marco V, Martin Garrix, Martin Solveig, Mason, NERVO, Nicky Romero, Paul van Dyk, Rank 1, Sander Kleinenberg, Sander van Doorn, Sebastian Ingrosso, Steve Angello, Sven Väth, Swedish House Mafia, Tiësto and Tocadisco.
The flagship Sensation festival is held in Amsterdam. The tour schedule is usually released at the beginning of the year. Note that the organizers take the dress code very seriously. When it comes to choosing your outfit, white is white. No beige or gray is allowed. Maximum 20% of your outfit (prints, accessories, etc.) can be of another color.
Photo by Patrick Savalle