National Shapewear Day Date in the current year: August 10, 2024

In the broad sense of the word, the term shapewear (shaping underwear, foundation garments) refers to all undergarments designed to temporarily modify the body shape of the wearer, typically to achieve what is considered a fashionable silhouette. In a more narrow sense, it is applied to modern foundation garments made from elastic materials.

The history of shapewear dates back to ancient times. In ancient Greece and Rome, for example, women used various binding materials to make corset-like garments. Corsets began to emerge during their Renaissance era; they were originally worn by both women and men. Over time, the purpose of corsets evolved from structural support to creating an exaggerated hourglass body shape. Women more corsets to make their waste smaller and enhance their breasts.

The popularity of corsets reached its peak during the Victorian era. In the late 19th and early 20th century, corsets began to give way to girdles and bras, which were less restricting. But the real “shapewear revolution” began in the first half of 20th century thanks to the invention of elastic materials.

For a long time, foundation garments were very restrictive. They caused much discomfort, restricted breathing, and even compressed internal organs. Modern shapewear, however, focuses on achieving desired body shape without compromising comfort. Materials and techniques used by manufacturers allow to create shapewear pieces that maximize comfort, allow the skin to breathe, and stay smooth with no visible lines.

There are different types of shapewear available to modern consumers. For example, body shapers are one-piece garments that shape the entire torso from the abdomen to the hips or sometimes thighs. Control panties focus on the lower abdomen and hips, whereas thigh shapers focus on the thighs.

Some people criticize the concept of shapewear, arguing that it contributes to societal pressure on women to achieve a certain body ideal. However, foundation garments are worn by people of different genders and body types for different purposes. This is nothing wrong with wearing shapewear if it makes you feel more confident and polished. Besides, there are special types of shapewear such as post-surgery compression garments that are designed to provide support and comfort during recovery after surgery.

National Shapewear Day was launched in 2017 by The Pink Room, a store offering a wide variety of shapewear, post-surgical and postpartum garments, and activewear. The main goal of the holiday is to celebrate shapewear and raise awareness of the benefits of modern foundation garments.

The best way to celebrate the holiday is to wear your favorite shapewear if you have any or consider buying shapewear if you don’t. You can also gift shapewear to someone you know will appreciate it. Many shapewear brands offer deals and promotions on the occasion of the holiday; don’t miss out on them! And don’t forget to spread the word on social media with the hashtags #NationalFoundationDay and #FoundationDay.