The idea of this observance originates from the American Lee National Denim Day, annually observed in October. The event raises public awareness of breast cancer and all supporters are proposed to wear denim at work in exchange fir $5 donation.
Cure Foundation was impressed by the achievements of American observance and alike event was introduced in 1997. As well as in the USA, Cure Foundation raises money for breast cancer research and all Canadians participating are encouraged to donate $5. All participants receive a pink flower ribbon in exchange for a donation.
The foundation also welcomes matching donations from the corporations, that want to support the fight with breast cancer. Annually Cure Foundation provides a special “Dress for Cure” kit, that makes organizing this event very simple.Remind me with Google Calendar
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- national denim day, observances in canada, breast cancer, donation