Beaujolais Nouveau Day in France Date in the current year: November 21, 2024

As soon as wine grapes are harvested, a great festival is organized across the country. People celebrate the first wine of the season. Вeaujolais Nouveau has a purple-pink color, that reflects its youth. The fermentation of wine lasts only for six weeks, that is why the French are eager to taste it.

A heavy marketing increase is used to see on Beaujolais Nouveau Day across the globe. One of the current practices is shipping the bottles of wine several days ahead the festival and release them at markers and shops at 12:01 a. m. local time.

Beaujolais Nouveau Day is celebrated not only in France. This festival is also promoted in other countries around the world. For instance, English-speaking countries might remember the slogan of the festival “Le Beaujolais nouveau est arrivé!» (The new Beaujolais has arrived!), that was changed to “It's Beaujolais Nouveau Time!” in 2005. The wine is heavily promoted in the U.S. as perfect Thanksgiving Day drink.