The tradition of hosting a parade in Richmond is more than three decades old. Since its inception, the parade has become an integral part of the city’s life, it is hard to imagine the Christmas season in Richmond without this spectacular event.
So what does the Dominion Energy Christmas Parade have to offer? The parade is led by a Grand Marshal chosen from the prominent residents of the city. The procession features holiday floats, Macy’s-style balloons, marching bands, and the Official Parade Santa Claus. All units reflect a holiday theme or a special theme chosen by the parade committee (for example, the 2016 theme was “Christmas at the Movies”).
The parade is held on the first Saturday in December, rain or shine. It begins at around 10 am at the Science Museum of Virginia and continues eastbound on Broad Street to 7th Street. It attracts over 100,000 spectators from all over Virginia, with about 200,000 more watching a live television broadcast. Moreover, the parade is rebroadcast on Christmas Day.
The Dominion Energy Christmas Parade is run by Richmond Parade Inc. It is a non-profit organization that depends on the generosity of sponsors and donations by local residents. The parade is put together by a group of volunteers who work all year round to make it happen.
The parade kicks off the traditional Christmas season in and around metropolitan Richmond. It is followed by the lighting of the city’s Christmas tree, live performances, a Christmas market and other activities and attractions.
Photo: Dominion Energy Christmas Parade
