Playlist Live was founded by AKT Enterprises, which is an entertainment merchandising company based in Orlando. AKT provides printing services (apparel printing and other items), makes custom graphics and web sites, offers branding and other services. Starting their business in the early 2000s, the founders of AKT never thought that their company would play such an important role in online video merchandising as it is now.
Playlist Live is a three-day event intended as a meeting place for creators of online video content and their biggest fans and supporters. At Playlist Live, YouTubers and their viewers and subscribers come together for an unforgettable experience and have the most amazing time. The convention begins on Friday with Business Day attended by online creators and industry representatives (producers, studio executives, advertisers). Saturday and Sunday are the core days of the event, they are filled with non-stop interactive activities for the guests and attendees.
Playlist Live programming includes a bunch of events that take place on the main stage (panel discussions, short performances, live Q&As), group meetups with online content creators (typically require pre-registration), concerts, interactive games, parties, and many more. There are no age restrictions to attend the convention, so it attracts attendees of all ages united by the same passion.
Just like most other pop culture an online video conventions, Playlist Live has an Expo Hall where exhibitors, vendors and sponsors present their products. Here attendees can play video games and participate in interactive activities, buy official Playlist Live and content creator merchandise, take pictures in front of a branded backdrop and even run into some of the guests, chit-chat with them and take selfies.