Digital Marketing Day in India Date in the current year: December 16, 2024

Digital marketing is the component of marketing that uses digital media and platforms to promote products and services. Its history can be traced back to 1990, when the world’s first well-documented search engine, Archie, was launched. The term “digital marketing” was coined in the 1990s. For a long time, alternative terms like Internet marketing, online marketing and web marketing have been more prevalent, but digital marketing has become the most common term in the industry over the past decade or so.

Contemporary digital marketing is a combination of various marketing tools, techniques, and tactics such as social media marketing (SMM) and optimization (SMO), search engine optimization (SEO), content marketing and automation, influencer marketing, email marketing, digital display advertising, video marketing, blogging and affiliate marketing, pay-per-click advertising (PPC), and more. The main goal of digital marketing is to raise brand awareness.

Digital marketing is an ever-evolving field where a specialist’s creative and analytical skills, adaptability, and eagerness to learn new things are more important than a college degree. To be successful, digital marketers need to be stay abreast of current marketing trends and constantly improve their skills.

Digital Marketing Day was launched in 2018. Its idea was conceived by the community administrators and moderators of the Facebook group Digital Marketing Question & Answers, who randomly chose the date December 16. Despite being random, the choice makes sense because December is a busy time for digital marketers around the world since they simultaneously need to run holiday campaigns and work on marketing strategies for the upcoming year.

Once the idea was voiced, a group of like-minded enthusiasts came together, created a WhatsApp group and started planning the first Digital Marketing Day that took place on December 16, 2018. More than 20 cities participated in the inaugural celebration and hosted meetups with the country’s leading digital marketing specialists: Bangalore, Chennai, Delhi, Dehradun, Hyderabaad, Jaipur, Kochi, Lucknow, Mumbai, Nagpur, Nashik, Patna, Pune, Surat, Udaipur, and Vishakapatanam, and more.

Digital Marketing Day has only been growing since its inaugural celebration. Every year, digital marketing specialists come together to celebrate their profession and exchange ideas and experiences. Many cities across India come forward to host events, many of which are organized by volunteers and are free to everyone to attend. They include conferences, meetups, panel discussions, concerts, and more.

In recent years, digital marketers from outside of India have joined the celebration as well. You can celebrate Digital Marketing Day too if you want to recognize the tremendous impact of digital marketing on people’s lives and acknowledge the work of digital marketers.